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Why are prescription drug prices so high, especially when most people who require medication are usually not in a financial position that allows them to afford the full price tag? The real reasons are more complicated than what you might suspect, but one thing’s for certain - drug prices have been skyrocketing.

The reason that is most often touted (by the drug companies, of course) for the high price of drugs is research and development (R&D) costs. The drug companies contest that the only way to pay for the development of new life-saving drugs - that will improve the lives of millions of Americans - is through profits from current drug sales. The high prices, they say, are merely a reflection of the spending that is necessary for the creation of newer, better drugs. Drug companies spend more on advertising, lobbying and political contributions than they do on research and development. Most of the money you pay for prescription medication ends up in the pockets of marketers and politicians, so that you can be convinced that you need the "newer" and "better" drugs that are under development.

Unfortunately for the consumer, all the money spent on advertising rather than development, and providing drug information to physicians about specific new drugs that need to be marketed, makes it very likely that you will end up paying more money than you should. Also, because your doctor is only provided with information on the latest and "greatest" drugs, he/she will be more likely to prescribe you the more expensive drugs. Perhaps surprisingly, there are older versions of drugs on the market that work just as well as their updated counterparts  as well as generic versions of brand name drugs that come at a significantly reduced cost. Of course, the drug companies do not market these drugs and do all they can to keep generic drugs off the shelves for as long as possible.

That’s another place your money goes when you buy prescription drugs - lawyers. Drug companies spend a lot of money paying for court cases to extend the patents of certain drugs. Even though the cases are often lost in the end, court processes can take months to resolve - buying more time for the drug companies to be the sole profiteers of a particular drug. When the patent on a drug runs out, other companies are allowed to create and sell a generic version of the drug. It is usually sold for a lower price, which takes customers away from the brand name and reduces that drug company’s profits. In the end, patents are often extended anyway because the drug company finds a new application for the drug, thus artificially extending the life of the patent and keeping generics off the shelves. You end up paying more because a less expensive generic alternative is not available and you are forced to shell out for the higher priced brand name drug instead.

Understanding why drug costs are so high, you may feel that it is impossible to find a way to reduce them. But this simply isn’t true. There are several things you can do to make prescription drugs more affordable. Secondly, find out if there are any generic versions of the drug you need available in your area. Generic drugs are the same drug but without the brand name price tag. This type of drug is similar to the no-name brands you find in your local grocery store. The product is exactly the same but less expensive because you’re not paying for the name (and hence the advertising).

Many Americans have chosen to order discount drugs online, from either American or Canadian pharmacies. American online pharmacies offer older and generic versions of drugs at a reduced cost, while Canadian operations can actually offer brand name prescriptions (or whatever prescription you require) for a significantly lower price. This is simply because the Canadian Government regulates the cost of drugs, which means you pay less at the cash register. As long as the pharmacy is licensed to conduct international pharmacy services, ordering online from a Canadian pharmacy is a safe and affordable alternative to the high cost of drugs in the U.S.